A Business Partner For Food & Beverage
Distribution In Malaysia, Thailand & Singapore

Indadi Utama Malaysia operates in Malaysia on direct & indirect channels.
In single-tier. We form direct-relationships with channel partners.
In 2-tier. We expand offshore brand trust to sell into domestic market.

Indadi-Web_Home6-slider_02-01a

Indadi-Web_Home6-slider_02-02a

Indadi-Web_Home6-slider_02-03a

Indadi-Web_Home6-slider_02-01_Mobile

Indadi-Web_Home6-slider_02-02_mobile

Indadi-Web_Home6-slider_02-03_mobile

Coverage

Indadi Utama Malaysia distribution covers 32 million consumers.
24 million city urban population and 8 million in rural markets.

Import

We import food & drinks [beverages] with expertise regarding Market Entry Procedures, incl. food law.

Consumer Coverage/Logistic

Indadi Utama Malaysia operates on a fully computerised Intergo 3PL logistic software. Our hub is regional. Malaysia, Thailand, Singapore, Vietnam and Brunei.

Warehouse. 3.2 acre warehouse facility.
Drive-in palatte racking. 5 forkifts, 2 reach trucks, 3 hand palettes.

Marketing

All-channel awareness. Brand & Product Marketing is deployed according to our clients needs. Our expertise range from point-of-sale to outdoors ads and online social media reach.

Distribution

Indadi Utama Malaysia distribution covers the tier-one & premium retail outlets in Kuala Lumpur, Malaysia, all city-urban retails, suburb retails, and rural markets.

General food retail hypermarkets are our primary sales channel. We supply to the highest traffic retail stores in the country.

Consumer Goods

Extending your consumer goods reach across Asia markets.

Our key performing distribution is Kapal Api with over 24 million urban and 8 million rural markets. Indadi Utama Malaysia is all-3, single-tier direct, 2-tier indirect and hybrid distribution platforms. It sales-distribute into Malaysia domestic market, neighbourhood countries, Thailand & Singapore, and throughout Asean & Asia.

We use our expertise and profound localised knowledge to implement an infrastructure suitably focused on every demand expectation, differently. From product evaluation perspective, legal registration, import & customs procedures, marketing & sales, merchandiser & promoters service, warehouse and distributors, invoice & cash collection to comprehensive after-sales.

Road To Market

Our Market Entry Services

Registration
Market intelligence. Data collection. Competitors information
Import & Customs clearence

Road To Channels

Channel Distribution and Fulfillment

Channel distribution Phase 1

Marketing & Sales
Account management
Category organization
Promotion administration
Brand awareness & Media reach
Staffing

Distribution fulfillment Phase 2

Taking orders
Retail & customers communication
Localised packaging & packing
Warehousing to physical deliveries
Logistic
Inventory detailing
Consignment detailing
Fulfillment : Order & delivery

*Any other services required can be arranged and customised. Please enquire ahead.

Road To Sales & Purchase

Trade marketing. Techniques & administration
Market merchandising & activation
Data collection & market research

Procedures & Processes

Preparatory stage

Feasibility assessment
Labelling requirements

Registration stage

Client, Brand & Product fulfillment
Compliance check
Product samples submission to authorities
Regulatory submission to compliance

Indadi Utama Family Tradition

Expanding from the vast land of Indonesia, INDADI UTAMA MALAYSIA established itself in Malaysia in 1998.

In its last 25 years, we developed into a full-capacity marketing, distribution & logistic company.

Following the success of our HQ & Company Group, we implemented a tradition that grew with its culture.

We penetrated the Malaysian market for Kapal Api coffee, and expanded its sales for over 20 years. We now operate 80% network in the GT market and has a wide distribution in the MT market.

Our Brands

Enquiry

With different interests…

A Business Partner For Food & Beverage
Distribution In Malaysia, Thailand & Singapore